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O próximo experimento bancário: Inovação em um mundo digital pós-Covid

Banking's Next Experiment

Innovation in a Digital, Post-Covid World

By: Royston Menezes

Published: July 29, 2021 | Updated: April 29, 2022

The idea of continuously testing new ideas and weeding out failures is more important than ever for financial institutions. Innovation now plays a bigger role in today's hyper-competitive environment.

Financial institutions need to adopt new strategies as economies slowly begin to recover and a new post-Covid normal emerges. Banking's Next Experiment dives into how the digital shift has transformed banking in three distinct areas:

  • Physical locations 

  • Digital engagement 

  • Customer relationship expansion

Download “Banking’s Next Experiment: Innovation in a Digital, Post-Covid World” to learn how financial institutions are testing new ways to reach and engage today’s consumers.

"Over half of the world's population is using banking apps more than they were before the pandemic.”

 — Source: Mastercard "Global State of Pay" report

Download “Banking’s Next Experiment: Innovation in a Digital, Post-Covid World” to learn how financial institutions are leveraging Test & Learn® to unlock new ways to reach and engage today’s consumers.

This report is also available in Spanish, Portuguese, and Japanese

Download the report

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