By Francis Hondal, President, Loyalty, Marketing and Digital Services

Loyalty doesn't have to be so hard to come by

Expectations for loyalty programs are evolving. Consumers want personalized, seamless loyalty experiences that deliver meaningful value at every touchpoint. Of course, every consumer is different, and it can be daunting to win in loyalty and personalization — but it doesn't have to be.

Mastercard's end-to-end loyalty solutions help organizations foster lasting connections through our technology platforms, data capabilities, marketing services, and subject matter expertise.

Our Network Does the Work

Mastercard understands the demands of managing a loyalty program in the digital age. We believe that loyalty programs should be about much more than rewards. Loyalty starts with in-the-moment engagement of customers with valuable and resonant experiences. Evolving technology continues to heighten consumers' expectations of real-time experiences: rewards should be immediately recognized and offers should be prompt — that day or even that hour.

Our network does the heavy lifting so you don't have to; we grant your consumers instant rewards redemption, craft personalized campaigns and connect cardholders to their digital wallets. We continue to make significant investments in our technology platforms and expand our global partnerships to readily meet rising consumer expectations.

Transforming Insights Into Action

Understanding the holistic customer journey is the crux of a successful loyalty program. At Mastercard, the journey becomes clear with the counsel of our marketing and analytics experts. We develop data-driven strategies that align with your business objectives and translate insights into better real-time experiences for customers.

Our marketing services team then brings those ideas to life and enables our partners to capture the most value from their loyalty program investments. We help our partners strategize, execute and test marketing campaigns across online and offline channels. By drilling down on certain customer segments, we can recommend the right offers and creatives to maximize engagement. The final result is fully executed campaigns with winning creative designs.

But a successful loyalty program isn't built entirely on one campaign. That's why a test-and-learn approach is crucial. Business experimentation means running tests across different marketing creatives and offer types to the cause-and-effect drivers of campaign success. Our data scientists help design and execute tests that measure which campaigns drive the most incremental spend, rewards redemption and account openings.

Putting Your Customers First

With Mastercard as an end-to-end loyalty partner, you can put your customers first and let Mastercard handle the rest. From loyalty program strategy to marketing campaign execution and data science, we help our partners form lasting customer relationships. Our network, technology, and expertise take the difficulty out of loyalty program management, letting you place each customer at the center of decision.