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Mastercard Data & Services empowers retailers to make data-driven decisions, navigate the shift to digital, acquire high-value consumers and engage existing ones.

Discover new insights and opportunities

Find opportunities with new and existing shoppers based on insights gleaned from our 110 billion aggregated and anonymized transactions, our customers’ data and your data.

We expose you to the latest technology and industry innovations to help you enhance consumer engagement efforts, benchmark performance relative to your competition, understand market and consumer trends and more.

Understanding changing consumer trends at granular geographic levels.
Recommend actions and predict results

Gain the knowhow to answer complex questions and achieve the KPIs that matter most to your business with our robust insights and global expertise.

From identifying initiatives to promote loyalty and reduce attrition to optimizing your product, channel and distribution strategy, we will provide the data-driven recommendations you need.

Unlock a holistic, 360-degree view of consumer behavior beyond your four walls.
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating a consumer acquisition, retention and engagement program to testing and targeting a strategy in a group of stores and more.

Build stronger relationships with consumers by using an extensive roster of rewards to motivate valuable behaviors.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed. Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

Continue to enhance the customer experience by accelerating product development and bringing new innovative ideas.

Mastercard Data & Services empowers retailers to navigate complex and evolving trends with proprietary data, people and platforms. 

Test & Learn®

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.

Ongoing Monitor risk exposure

Automate, manage, measure and optimize loyalty and customer engagement at scale.

Marketing Services

Unleash the power of insights with critical business execution across campaigns and channels


SpendingPulse™ provides market intelligence based on consumer buying behavior. These insights include analysis of current market trends & forecasts of customer spending patterns

Customer Data Enhancement
Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

Additional resources

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Dynamic Yield at The Warehouse Group

Hear how Bonnie Bradley, Chapter Area Lead, Marketing, Digital & eCommerce at The Warehouse Group partners with Mastercard Dynamic Yield to scale personalization.

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Navigating Inflation with Test & Learn 

Explore how Test & Learn can help retailers navigate inflation.

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Top retail trends in 2023

What are the top retail trends in 2023? From data-driven customer experiences to loyalty beyond points, learn the six trends that will drive retail's identity in 2023.

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Opening the loyalty loop

Did you know that loyalty execs in Asia Pacific are seeking alternatives to traditional, points-style programs? Enter the open-loop loyalty ecosystem.

A department store analyzes the impact of launching a new product line with Market Basket Analyzer.
A national department store