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Menu Analyzer

Your check-level data is powerful. Are you getting the most out of it?
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Unlock the value of your check-level data

Menu Analyzer is a software platform that provides rapid insights into customer purchase behavior by analyzing enormous check-level datasets within seconds. Restaurants can filter each analysis on a variety of key dimensions, including day of week, time of day, store format and customer group. Through the software’s easy-to-use interface and ongoing analytic support from Mastercard professionals, decision makers have transaction-level insights at their fingertips. With these insights, restaurants can drive profitability by optimizing their menus, promotions, pricing and marketing strategies.

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Let one of our specialists show you how Mastercard Data & Services can unlock the value
of your check-level data to gain a deeper understanding of customer behavior.

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Understand customer purchase behavior to inform more effective strategies

Mastercard Test & Learn®

Menu Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which menu items to promote. By using Test & Learn® to evaluate these hypotheses, restaurants can gain deeper insights into check-level trends. For instance, when evaluating a menu item promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.

Explore Test & Learn®

Menu Analyzer case study A fast-food restaurant chain drove higher check sizes for delivery orders with their third-party partners
Customer Story

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