Unlock the value of your check-level data
Menu Analyzer is a software platform that provides rapid insights into customer purchase behavior by analyzing enormous check-level datasets within seconds. Restaurants can filter each analysis on a variety of key dimensions, including day of week, time of day, store format and customer group. Through the software’s easy-to-use interface and ongoing analytic support from Mastercard professionals, decision makers have transaction-level insights at their fingertips. With these insights, restaurants can drive profitability by optimizing their menus, promotions, pricing and marketing strategies.
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of your check-level data to gain a deeper understanding of customer behavior.
Understand customer purchase behavior to inform more effective strategies
Mastercard Test & Learn®
Menu Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which menu items to promote. By using Test & Learn® to evaluate these hypotheses, restaurants can gain deeper insights into check-level trends. For instance, when evaluating a menu item promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.
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