Identify gaps in SME offerings and design a differentiated value proposition
Mastercard SME Commercial Value Proposition helps issuers meet the needs of small and medium-sized businesses through a current state assessment, competitive analysis and product ideation workshop.
Develop enhanced commercial value propositions for business cards
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Despite the significant influence of SMEs on the global economy, they remain underserved by the financial services industry
* Source: Mastercard 2022 Global Study
** Source: Kaiser Associates research, 2023
Mastercard Consulting
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A European bank wanted to improve commercial card offerings and needed to identify high-value segments and build a new product value proposition. Mastercard segmented micro, small and medium businesses to identify high-value segments and benchmarked the bank’s peers to identify improvement opportunities. Market research was conducted to inform a new product value proposition.
Mastercard summarized key themes based on more than 25 best practices from global banks, identified three sub-segments for a new product value proposition, and supported the development of three new product proposals.