With direct brands on the rise and customer experience becoming the latest battleground for businesses, companies must re-imagine their acquisition strategies to create value for the new generation of buyers.

This white paper illustrates how companies can move from a transactional to a relationship-oriented approach to customer acquisition, using Mastercard’s proven 5-step, analytics-powered process.

The Future of Customer Acquisition:Intelligent Targeting

Download the full white paper to learn how you can enhance the efficiency, effectiveness and ease of your acquisition strategies.

Download the White Paper

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EXPERT INSIGHTS

The Age of Personalization

Many organizations across industries are already investing in personalization - tailoring a product, service, or experience to specific customer segments.

Pharmacy perceptions: Finding comfort in health care

Retail pharmacies have established themselves as the go-to for medicine, but consumers want more. A strategy shift can make them both hubs of information and sources of comfort.