Infographic

The 5 Steps to Enhancing Cardholder Engagement

The impact of Covid-19 created a paradigm shift in lifecycle marketing for issuers.

Cardholders are spending more time online; marketers are dealing with smaller budgets and traditional strategies may no longer have the same effectiveness. To rebound issuers must embrace a data-driven, rapid learning approach to lifecycle marketing.

Check out our infographic below to identify actionable tactics for enhancing cardholder engagement.

 

Continue your journey to enhancing cardholder engagement by checking out our e-book: Navigating the Card Lifecycle Marketing Paradigm Shift. You can also download the infographic here. 

Related Articles

Digital booklet
Interactive e-book
Navigating the Card Lifecycle Marketing Paradigm Shift

This interactive e-book covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

Read more
LCM booklet
Digital Booklet
Rethinking Engagement

This digital booklet covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

Read more
Mastercard Recovery Insights
Recovery Insights
Chronicles of the New Normal: How Open Banking Can Address New Customer Needs

Let us imagine we are in 2021 and the world has left behind the worst of the COVID-19 pandemic. No doubt life has changed, and governments, companies, and individuals are adapting to a “new normal.”

Read more
Man in city
VIDEO
Cardholder Lifecycle Marketing Case Study

Learn how Mastercard helped a retail bank grow debit spend by 7.4% and decrease account attrition by 5.9% by designing, executing, and optimizing data-driven marketing strategies in this case study video.

Read more