Two Kinds of Consumers: Retail Trends in 2021

When it comes to shoppers, there are those who browse and those who shop with a purpose. Most of us represent both to differing degrees. Our mentality may depend on the time of day or the type of purchase. It also may depend on our relative levels of comfort during a pandemic.

“As consumers flit between browsing for pleasure and shopping with a purpose, retailers should be able to effortlessly accommodate them."

The difference between pleasure and purpose informs our perspective on the major trends for retail in 2021:

Store evolution
Channel expansion
Strategic consolidation
Redeemable personalization

Learn in this report how the two kinds of consumers are defining these four trends in 2021. Download now!

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