Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® for Sites and Customers as a single version of the truth for measuring the impact of strategic initiatives. Anthony speaks to the value Test & Learn® has driven in various business areas including store space allocation, digital marketing effectiveness, and customer outreach.
"Mastercard Advisors has played a critical role in helping our company transform from being a big data company to a smart data company"
"The reputation and credibility of how Mastercard collected these insights has resonated really strongly with the advertisers."
“What Mastercard has been able to do is actually go out into the marketplace and look at comparable programs and help provide a benchmark analysis for us.”
“It’s a unique relationship with Mastercard and it worked well so far, for the past two years, we really achieved big growth and we have strong aspirations and we expect them to play a big role in that.”