Setting strategies for the all-important holiday season is difficult at the best of times, but 2022’s volatility has made planning an even bigger challenge than usual, as retailers wrestle with the unpredictable intersections of inflation, supply chain issues and the pandemic’s next phase. That means forecasts will need to be continuously updated “on the fly” throughout the entirety of Q4 and beyond.
This session will feature the latest insights from Mastercard SpendingPulseTM, which measures in-store and online retail sales across all forms of payment, an invaluable tool for understanding consumer spending to inform retail strategies. Mastercard SpendingPulse measures anonymized aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for other payment forms, such as cash and check, to offer insights into key questions including:
- How an individual retailer’s performance compares to the industry’s;
- Key upcoming sales days (and how best to capitalize on them); and
- Customer spending across in-store and online channels
Additionally, speakers will share real-world results from retailers who have effectively adapted in these unique economic times and leveraged analytics to optimize key initiatives.
Speakers:
| Michael McNamaraSenior Principal, Mastercard | |
| Emilie KronerSenior Vice President, Retail & Commerce, Mastercard | |
| Adam BlairExecutive Editor, Retail TouchPoints |
This webinar originally aired September 29, 2022 in partnership with Retail TouchPoints.
