Unlock the value of your transaction data
Market Basket Analyzer is a software platform that provides rapid insights into customer purchase behavior by analyzing enormous transaction-level datasets within seconds. Retailers can filter each analysis on a variety of key dimensions, including day of week, time of day, store format and customer group. Through the software’s easy-to-use interface and ongoing analytic support from Mastercard professionals, decision makers have transaction-level insights at their fingertips. These insights help retailers drive profitability with more effective promotions, assortments, pricing and marketing strategies.
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value of your transaction data to gain a deeper understanding of customer behavior.
Understand customer purchase behavior to inform more effective strategies
Mastercard Test & Learn®
Market Basket Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which products to promote. By using Test & Learn® to evaluate these hypotheses, retailers can gain deeper insights into basket-level trends. For instance, when evaluating a product promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.
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