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Market Basket Analyzer

Your transaction data is powerful. Are you getting the most out of it?
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Unlock the value of your transaction data

Market Basket Analyzer is a software platform that provides rapid insights into customer purchase behavior by analyzing enormous transaction-level datasets within seconds. Retailers can filter each analysis on a variety of key dimensions, including day of week, time of day, store format and customer group. Through the software’s easy-to-use interface and ongoing analytic support from Mastercard professionals, decision makers have transaction-level insights at their fingertips. These insights help retailers drive profitability with more effective promotions, assortments, pricing and marketing strategies.

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Let one of our specialists show you how Mastercard Data & Services can unlock the
value of your transaction data to gain a deeper understanding of customer behavior.

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Understand customer purchase behavior to inform more effective strategies

Mastercard Test & Learn®

Market Basket Analyzer unlocks a deeper understanding of customer purchase behavior to generate actionable hypotheses, such as which products to promote. By using Test & Learn® to evaluate these hypotheses, retailers can gain deeper insights into basket-level trends. For instance, when evaluating a product promotion, Test & Learn® can quantify lift driven by cherry-picking vs. cross-selling.

Explore Test & Learn®

Market Basket Analyzer case study A global retailer generated $3.4 million in value from better decisions and time savings
Customer Story

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