Navigating the Card Lifecycle Marketing Paradigm Shift

As cardholders spend more time online and marketers deal with smaller budgets, new questions emerge for issuers:

How should traditional tactics like direct mail be right-sized?
Which spend stimulation tactics work best in this new age?
What segments contain high-potential cardholders and how can banks maximize MROI?

In this interactive e-book, learn about the ins and outs of a data-driven and rapid learning approach to cardholder lifecycle marketing and explore tactical strategies for engaging cardholders across their entire journey.

"76% of consumers want to hear from financial institutions at the same level or even more than before Covid-19"
— Source: eMarketer, 2020

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More to Read:

Digital Booklet

Rethinking Engagement

This digital booklet covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

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Travel Benefits Reimagined

Learn how issuers can bolster their travel loyalty strategies in a Covid-19 environment, to remain relevant and continue to provide value for affluent cardholders.

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Weathering a Downturn: Forecasting for Issuing Banks

Financial forecasting is often viewed with a skepticism associated in the past with weather forecasting, when heeding sailors’ and shepherds’ warnings seemed the best bet. Read on to learn how financial forecasting is now catching up with the weather.

VIDEO

Cardholder Lifecycle Marketing Case Study

Learn how Mastercard helped a retail bank grow debit spend by 7.4% and decrease account attrition by 5.9% by designing, executing, and optimizing data-driven marketing strategies in this case study video.