Identify gaps in SME offerings and design a differentiated value proposition
Mastercard SME Commercial Value Proposition helps issuers meet the needs of small and medium-sized businesses through a current state assessment, competitive analysis and product ideation workshop.
Develop enhanced commercial value propositions for business cards
Request more information
Let one of our specialists show you how Mastercard Data & Services can enhance your
business performance, elevate consumer experiences and enable innovation.
Despite the significant influence of SMEs on the global economy, they remain underserved by the financial services industry
* Source: Mastercard 2022 Global Study
** Source: Kaiser Associates research, 2023
Mastercard Consulting
Partner with our consulting experts to optimize how you serve SMEs.
A European bank wanted to improve commercial card offerings and needed to identify high-value segments and build a new product value proposition. Mastercard segmented micro, small and medium businesses to identify high-value segments and benchmarked the bank’s peers to identify improvement opportunities. Market research was conducted to inform a new product value proposition.
Mastercard summarized key themes based on more than 25 best practices from global banks, identified three sub-segments for a new product value proposition, and supported the development of three new product proposals.
