In 2021, many consumers around the world traded in their fuzzy slippers for real shoes and started to get re-acquainted with in-store shopping. But they also continued to rely on digital channels for much of their purchasing needs. This signals a continued blurring of the lines between in-store and online shopping and an opportunity for retailers to take their pandemic-induced digital innovation to a new level in 2022.
Here’s what we’re watching in 2022:
- Commerce evolution – from the rise of online marketplaces to new ways to pay
- Experiential retail – with livestreaming to reimagined stores
- Consumer privacy –personalizing consumer experiences while balancing privacy
- Purposeful buying – new ways to approach environmental, social and governance strategies
“In 2022, innovation will be amplified with retailers looking at different platforms and tactics for connecting with hyper-connected and, frankly, overwhelmed consumers.”
Download “Top retail trends to watch in 2022” to learn what retailers should be watching in the coming year and why.
